Influencers Rule The World, Meet One Of Our Favorites
In the digital age, influence is power. With content consumption as a group sport and marketing dollars correlating to follower count, she who has the blue check holds all the proverbial cards. Recently we’ve watched influencers get a bad rep for selling the fantasy of a picturesque life when the #nofilter version of reality tells a different story. For better or worse, their rise has ushered in the democratization of who has the opportunity speak to, and sometimes for, the masses.
But some influencers are set on using their influence for good. They are building platforms that leverage the attention to shine a light on societal issues or communities that may have been ignored. Christina Brown has taken that path. The Wharton Business School grad chose to build on her status as an influencer to uplift and empower women of color. And she’s been able to turn that mission into a profitable business. Currently running a mini media empire with three blogs, an event series and a thriving consulting business, the mom of two saw her popularity as a call to action to make a difference in a community she cares about pretty early on. I got a chance to speak with her about her rise as an influencer-turned-entreprenuer, the tough lessons business school didn’t teach her and how she promotes her values with ever project.
To read the the interview, head to Forbes.com.
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